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AMS (Athlete Management System) is a complete training system for tennis players, coaches and parents. It incorporates planning, nutrition, psychology, strength and conditioning, multi-joint training, agility, tennis specific footwork patterns, skills and drills, screening and injury prevention. It helps the process of applying and managing many key areas into the programme of any young aspiring tennis player. It can help to improve mental skills, concentration, reaction, eye, hand co-ordination, flexibility, strength, power, footwork and general personal management. AMS was devised by Nino Severino, MindSport Coaching Specialist. Nino Severino is coach to Elena Baltacha, Professional Tennis Player.